AdUX policy regarding privacy and use of cookies
AdUX (www.adux.com)
AdUX is an Internet agency. AdUX’s activity consists in acting as an intermediary between publishers and advertisers in order to display advertising campaigns. In doing so, AdUX is aiming to offer the most pertinent advertisements to Internet users.
In order to enrich your surfing experience on the publisher’s website, AdUX is looking for the advertisements that you should be interested in.
These ads are automatically selected according to predetermined criteria reflecting the content of the pages or the categories of websites/Apps/Mobile sites you are surfing on, as well as by the information that you could have chosen to share with AdUX at the time of your inscription on various websites or services.
In order to do this, AdUX is communicating with your computer through advertising cookies.
Cookies
A cookie is a tiny computer file used by digital networks professionals to exchange a restricted amount of information with the Internet user’s device.
Cookies may be used, for example, to record the browsing preferences selected by an Internet user when visiting a website, or to record the login entered on a website requiring identification, or the content of a basket when shopping online, etc.
The features and information stored in each cookie vary according to the type of service and website it is associated with.
An advertising targeting cookie will permit to identify different criteria for the purpose of managing the display of advertising campaigns.
A non advertising targeting cookie will permit to block the setting up of an advertising targeting cookie. A non advertising targeting cookie is automatically sent to the Internet user’s device when he expressed his choice not to receive personalized advertisements.
As part of its activity, AdUX is currently using different advertising cookies.
The nature, duration, details and purposes of cookies used by AdUX are detailed hereafter:
| Plateform | Type | Cookie | Validity | Description |
| AdUX | RP | __uuid | 30 days | Identifying a user on the platform retargeting product. |
| AdUX | RP | optout | 720d if max-age, 09-Jan-2029 if expires | Manages optout on the platform |
| AdUX | CS | him_uuid | 365 days | Identifying a user on the platform Cookie Store. |
| AdUX | CS | him_members | 300d if max-age, 31.dec.2050 if expires (Internet Explorer <= 8) | Attaches a him_uuid with member_id . A member_id being an identifier of the data source. |
| Leadplace* | Container tag | 6 months | Synchronization with the DSP Leadplace cookie | |
| Leadplace* DSP | Container tag | 3 months | Allows display of the advertising campaigns through a marketplace. |
Controlling advertising cookies
Advertising cookies information are used by AdUX for the display of personalized advertisements. Other advertising networks may also provide you with personalized ads, through a similar operating principle and regardless of AdUX.
In order to provide you with a better control and an easier way to access and manage advertising cookie, we invite you to visit the following website http://www.youronlinechoices.eu/ gathering the most important advertising networks.
You can choose to accept or decline advertising cookies from each advertising network.
You can also choose to decline AdUX network advertising cookies by clicking here.
Finally, you can get further information regarding AdUX technical display partners’ policies and you can choose to accept or decline their advertising cookies by clicking there:
Note: If you choose to decline targeting cookies from a network, you will only see non-personalized ads from this network. Your computer will however still receive technical cookies and also non targeting cookies.
Go further
To block or permanently disable cookies on your computer (Important: some services and websites may require cookies to be enabled in order to function properly, please check your browsing requirements before disabling):
- Google Chrome : Press Ctrl + Maj + Suppr
- Internet Explorer : Press Alt + X then select « Option » tab
- Mozilla Firefox : Click on the Firefox menu and select « Confidentiality »
Privacy protection
Whenever you visit an Internet website/service or fill in online identification form, we advise you to always check that the Internet websites or services you visit have in place a privacy policy that protects your personal data. You should also check how cookies are used on the concerned website/service.
AdUX is a member of EDAA program (http://www.edaa.eu/participating-companies/). AdUX commits with other online industry’s leading businesses to self-regulations outlining good practice aimed at enhancing transparency and consumer control when advertisements using behavioral information and criteria are delivered.
Complaints Handling
- By mail to the following address « CIL ADUX, 6 Place du Colonel Bourgoin – 75012 Paris »
- By email to the following address [email protected]
Update information
Version 3 : April 2015
AdUX “policy regarding privacy and use of cookies” may be modified at any time by AdUX for the purposes of complying with i) current regulations changes, ii) new AdUX products and services. Any changes will remain compliant with AdUX’s commitments to promote responsible advertising practices.
We invite you to consult our privacy protection policy at regular intervals.